Designer, Creative Director, Human.

Carlo Picone is a designer and creative director with over 15 years of experience in industrial design, visual communication, and brand strategy. His career is defined by a multidisciplinary approach that blends design, technology, and artistic direction, driving innovation for brands and companies on an international scale.

After earning a degree in Industrial Design with a specialization in Eco-Oriented Space Design, graduating with honors from the University of Luigi Vanvitelli, Carlo Picone began his career in 2008 collaborating with Fiat Group S.p.A. (Elasis), where he developed virtual scenarios for the testing of automotive prototypes. In 2011, he became head of the technical department at one of the leading Corian® design and manufacturing laboratories, where he stood out for his collaboration with Karim Rashid, engineering industrial products for global markets.

In 2012, Carlo Picone founded Plasma, a creative studio specializing in visual communication, branding, and interactive design, working with major companies on projects ranging from packaging and product design to exhibition and digital experiences. His innovative vision led to the launch of EvoRoom in 2020, a pioneering service for designing custom virtual exhibition spaces, which was awarded the ADI Ceramics Award at CERSAIE 2021.

In 2022, his art direction project Black Label for Relax Design was selected for the ADI Design Index and nominated for the prestigious Compasso d’Oro ADI 2024, further establishing his expertise in creative direction. During the same period, Carlo Picone’s work in packaging design earned him a Pentawards for the Solaro Gin project, while in 2023, a collaboration between Karim Rashid and Relax Design resulted in one of their designs winning the German Design Award.

As a member of the Art Directors Club Italiano (ADCI), Carlo Picone also collaborates with the University of Luigi Vanvitelli, mentoring young talents in design, architecture, and communication through internships and educational programs.

Today, through Plasma, Carlo Picone leads projects in art direction, industrial design, and brand strategy for Italian and international companies, delivering solutions that seamlessly integrate creative vision and market strategy, solidifying his reputation as one of the industry’s most influential professionals.

Advanced Design and Innovation

Creative Innovation

Strategy and Innovation

Effective Branding

Technology and Creativity

Multidisciplinary Approach

Sustainable Design

Excellence Aesthetics

Innovation in Modern Design

Direct contact for immediate communication.

Abilita JavaScript nel browser per completare questo modulo.